Reflex was incorporated in the summer of 1999 and following a detailed assessment of the Serviced Office market, Reflex concluded that demand for the type of product currently available may be simplified to cater to a more cost conscious market, seeking Managed rather than Serviced space.
Reflex determined that many of the SME and start-up clients did not utilise the additional services available at Serviced Office centres, such as extensive conference facilities, secretarial support, translators, photocopiers and faxes.
Serviced Offices charge for these services on an "as and when" used basis, however, the associated costs have to be recouped from the client within the licence fee, irrespective of whether the client has had use of the facilities. The operator has to cover lost revenue due to wasted space i.e. areas for which they pay rent and rates for but are unable to generate an income from such as corridors and staff/administration areas.
The highest overhead for Serviced Offices save for rent, is the staff cost.
Reflex recognised the gap in the Serviced Office market -- to provide high quality accommodation only, to keep the offer simple and only manage the office space.
Maintenance of the buildings is carried out in house.
There are no Reflex personnel on site and the IT and Telecoms infrastructure, with ongoing network support, is the area of focus for Reflex.